Tom & De Humphries, owners of 360 Signs in Port Ludlow, WA, recently completed a project for a national company. VERTS Mediterranean Grill had recently gone through a rebranding phase and 360 Signs was the perfect company to help them out. Soon after doing 12 stores in Austin, TX, 360 Signs became their national sign company. When VERTS started to expand into the east coast, New York City became the biggest challenge. Due to the physical environment and the crowded New York sign market, Tom & De’s team needed to come up with some creative solutions. The project consisted of a primary building sign, an illuminated blade sign, and an illuminated hanging interior sign.
Some other challenges of this project included New York City permitting issues and logistics. The installation was challenging as well because it had to be done after hours with street and sidewalk blockage.