4 Skills Associated with Sign Business Success

Make Your Business Shine Bright: Trade Show Tips from the Signworld Experts

Are you thinking of getting involved in a new business venture? Have you considered the sign industry? The demand for signage is as great as ever, and entrepreneurial minds are starting to take note of our proven, profitable, and protected system. Signworld offers a business model that is flexible, affordable, and easy to sell when you’re ready for the next step in your career.

Do you think you have what it takes to be successful in the sign business? After 25 years in the sign business, we have developed an idea of what to look for in quality candidates. In today’s post, we share a few of our criteria for quality franchisees, breaking down 4 skills associated with Signworld success.

  • Creativity. Operating a sign business isn’t all about manufacturing physical signs, nor is it purely a game of custom relationships and sales. Though you’re certainly not obligated to get involved, every Signworld franchisee will have the opportunity to lead sign design processes in collaboration with clients. Since all of our signs are custom-made, having some creative vision really makes the conceptualization phase much easier. Furthermore, since our sign franchise does not handcuff its members with rigid rules like some of our competitors, we encourage creativity in your approach to sales and marketing. Though we do give you access to our proven methods via weekly sales and marketing coaching seminars with your family franchise members, there’s nothing wrong with actualizing your own ideas.
  • Technological fluency. The sign business isn’t exactly part of the IT world, but some technological fluency goes a long way. Though you’re not obligated to structure your sales in this way, some of franchisees generate up to 50% of their business via their website alone. This is an excellent approach because it allows for remote business management, and lets you eliminate a lot of overhead by allowing the individual user to do a lot of the product research and purchasing on their own. If you can navigate the internet comfortably, know your email platform inside-out, and are still willing to learn more about technology, Signworld is a great choice.
  • Learner’s mentality. Embracing the mindset of the lifelong learner will help you succeed in any venture. Being a lifelong learner means keeping your ego in check and remaining open to learning opportunities whenever they present themselves. It also means accepting the fact that the business world is constantly evolving, and that you will be responsible for growing with it.When you franchise with Signworld, you will have many learning resources at your fingertips. We offer top tier training in sign design, sales, marketing, business management, and more. Furthermore, our franchise family assembles for weekly meetings to share marketing and sales strategies that have proven effective. As the success of our franchisees proves, this system can groom anybody for success in the sign industry, so long as you have the right attitude.
  • People skills. Working in the sign business will be much easier if you like to interact with people on a daily basis. This is especially true of the Signworld franchise, since the majority of our business comes from a small, close-knit groups of “bulk buyers” with repetitive need.

Want to learn more about Signworld opportunities? Visit to view market analyses, franchise information, and more articles like these!

About Signworld

Signworld is a national organization with more than 300 independently owned sign companies, which provide commercial custom signage and graphics. It’s personable, creative, rewarding and ideal for people-oriented individuals who have the desire to learn how to manage a sales and production business. Signworld has been a part of the industry’s profit and fun since 1988. With over 28 years in the business, Signworld has established itself as the leader in the no-royalties and no-rules sign business concept. The ongoing support and training along with state-of-the-art equipment helps leave the competition behind. For more details visit –


free webinar

Get Exclusive Access to Current Business Owners

Join us for our next monthly webinar.