In today’s post, the Signworld team shares 5 signage hacks you can use to ensure your brand message is read and absorbed by as many people as possible.
- The best signs are collaborative efforts. Though confidence is key for business owners, the best companies understand that creating a sign is a job for more than one person. This is true for a number of reasons. First of all, it’s often advantageous to involve a larger team in the design phase. Though it can be true that “too many cooks spoil the broth,” involving more people from your company in your sign design will help build a sense of collegiality and cooperation even before your doors open for business. More importantly, getting more than one mind involved increases your chances of nailing your brand message. Additional opinions can also help you select the right color and graphic scheme. Ultimately, the final and most important bit of sign-design collaboration should occur between the business owner and their Signworld consultant; once the team has brainstormed a few strong ideas, your Signworld consultant will help you optimize it.
- Keep it simple, stupid! The “K.I.S.S” rule has helped people in all walks of life avoid over-thinking and overcomplicating their work. This old adage is especially useful when it comes to sign design, where your message should be kept clear and concise at all costs. When you’re trying to catch somebody’s eye, brevity is king; force yourself to find ways to communicate your desired message in as few words as possible, and avoid complicated, multi-syllabic words as often as you can. In doing so, you’ll get your message out there to more people, and elevate yourself above other vendors who lose their prospects with walls of text!
- Embrace the power of a colorful palette. Quite frankly, bland signage is bad for business. Considering the landscapes of our lives are already overloaded with signs, it’s important that you choose a color scheme that allows your message to stand out from the crowd. Experiment with some different color options for the background and text before you arrive at your final decision. Ideally, take a look at the locality where you intend to mount your sign, and try to pick a palette that is distinct from your surroundings as well as the signs your competitors use.
- Accept it: size matters! Size matters, though bigger is not always better. Ultimately, you’ll need to tailor your signage size to suit the audience you’re trying to target. If your goal is to attract passing motorists, you’d better invest in a big sign that can be spotted and taken in at a glance at 60mph! On the other hand, signs targeting prospects on foot can be smaller. Be sure to tell your Signworld consultant about your target audience so that your sign is custom-built to maximize conversions.
- Incorporate call-to-action language whenever possible. When writing your sign copy, you want to create a sense of urgency and excitement, while also giving the reader clear direction or “next steps.” In other words, your copy should call the reader to action, whether that action is to stop in your store, dial a number, or take advantage of a discount. Don’t just leave promotional information hanging without any clear direction; tell your readers what they can do with the information you’re presenting, and explain how it will make their life better.
Learn more about our sign design process and get additional signage tips at http://www.signworld.org.
Signworld is a national organization with more than 300 independently owned sign companies, which provide commercial custom signage and graphics. It’s personable, creative, rewarding and ideal for people-oriented individuals who have the desire to learn how to manage a sales and production business. Signworld has been a part of the industry’s profit and fun since 1988. With over 28 years in the business, Signworld has established itself as the leader in the no-royalties and no-rules sign business concept. The ongoing support and training along with state-of-the-art equipment helps leave the competition behind. For more details visit – https://signworld.org