Before the onset of the COVID-19 pandemic, making a trip to the store was something most people rarely gave much thought to each day. However, once the pandemic began, shopping became an entirely different experience. Along with being required to wear masks and using hand sanitizers, it became hard to find many items that were normally always available. During this time, it was critical to keep the confidence of consumers as high as possible until the crisis passed. Whether most people know it or not, retail signs played a major role in doing so.
Product Updates
When everything from paper towels and toilet paper to household cleaning supplies became hard to find in stores, retail signs helped ease fears of long-term shortages by providing clear and concise information to consumers as they shopped. As in any type of emergency, easy-to-understand communication is essential to keeping people calm, and retail signs accomplished this task.
Health And Safety Directions
With mask mandates the new norm for most places, stores suddenly had to have numerous retail signs posted informing consumers of what was required of them prior to entering a store. Rather than just scribble some vague directions on pieces of paper and tape them to doors or windows, having professionally-designed retail signs not only made the health and safety directions easy to grasp, but also presented them on retail signs that featured bright colors, designs, and lettering that played to consumer psychology.
Quick Placement
Since the pandemic seemingly came out of nowhere, time was of the essence for retailers to put plans in place that would keep people coming into their stores. By working with local sign shop partners who were able to quickly turn out customized retail signs, businesses were able to stay on top of ever-changing developments and requirements, enabling them to keep customers well-informed regarding supply chain issues and other important matters.
Words Of Encouragement
Last but certainly not least, retail signs have been used to offer numerous words of encouragement to shoppers. From letting everyone know we are in this together to having retail signs displaying various inspirational quotes or other information, retail signs have been crucial in not only keeping shoppers coming into stores, but also in giving them hope that life will return to normal sooner rather than later.
While the signs may get all the attention, it is the independent sign shops and other partners that made these signs come to life. If you would like to learn more about how a partnership with Signworld could help you become an even more vital member of your business community, don’t hesitate to call Signworld at 888-765-7446 or look over signworld.com to learn about booking a consultation.
