Whether you are walking through a store, sitting in a restaurant, or driving by a business, chances are you have noticed the placing of digital displays into signage systems. As a sign shop owner, you want to capitalize on this trend. To do so, you need to have excellent ideas when customers ask how they too can incorporate digital displays into signage systems. By making the following suggestions, you can become the go-to person for businesses and organizations that want to place digital displays into signage systems.
Emphasize High-Traffic Areas
Since placing digital displays into signage systems is so eye-catching, tell your customers to emphasize high-traffic areas such as hallways, entrances, and other areas where hundreds or thousands of people move in and out.
If possible, incorporate digital displays into signage systems at eye-level. When this is done, there is no doubt the content being shown will be seen by all who pass by, ultimately making it far more effective in its ability to convey information.
Behind Checkout Areas
When you are discussing with a client how to incorporate digital displays into signage systems, make sure you mention that areas behind checkout areas are great spots for these displays. When properly done, deciding to incorporate digital displays into signage systems in this manner will not only entertain customers as they are paying, but also gives the business a chance to upsell additional products or services.
While fitting rooms usually have plenty of signs in and around them, few have discovered just how influential digital displays can be in making sure customers walk out of the fitting room and buy the clothing they just tried on. According to industry research, customers who use fitting rooms are already 70% more likely to make a purchase than those who simply browse around. By choosing to incorporate digital displays into signage systems, a business is able to exert much more influence over a customer’s buying decision.
Whether people are walking or driving by a store, they almost always glance at the signs that are in and around the windows. A great way to increase foot traffic, advise your sign shop clients to incorporate digital displays into signage systems that are already located in their windows. When they do, there is a good chance they will begin to experience higher levels of foot traffic.
With so many options available as to how businesses and organizations can incorporate digital displays into signage systems, you as a sign shop owner can make this a win-win situation for you and your clients. If you want to learn more about the role of digital displays in signage systems, talk to us here at Signworld.