While you get plenty of walk-in business at your sign shop, you know how important it is to expand your ecommerce presence within your industry. By doing so, customers who may not be local will now have the opportunity to find you and do business with you, meaning you can expand your business through online signage sales. But to do so effectively, you’ve got to know what you’re doing when making decisions about online signage sales. As you prepare to set up your online signage sales channels in 2021, keep the following tips in mind.
Embrace A Multichannel Strategy
For starters, embrace the multichannel strategy of selling your signs. By this, we mean look at your ecommerce channels as a positive extension of your brick-and-mortar business. So long as you continue to offer excellent customer service and make it easy for your customers to navigate your site, the sales should follow.
Along with making it easy for customers to pick out the signs they need, you also want to make sure they have an easy way to pay for their signs. Thus, always consider the payment processing system you believe will work best for your customers. From PayPal to Google Wallet and ApplePay, try to offer as many payment options as possible.
Know Your Audience
If you specialize in making signs for a specific industry, such as healthcare, be sure you emphasize this in your online signage sales. By being able to position your brand as the leader in a certain area, your online signage sales can quickly increase and expand.
Take Advantage Of Social Media
A great way to really make your online signage sales take off is to combine your ecommerce site with social media. Easy to do, you can integrate your ecommerce site with Facebook Store, allowing you to sell directly via your sign shop’s Facebook page. In addition, you can also increase online signage sales through Instagram or Pinterest, both of which offer ecommerce integration as well.
Define Your Business Goals
To make your online sales signage as successful as possible, always have a clearly-defined set of goals for your online sales signage plan. For example, how much do your want to grow your business, and what percentage of your sales do you want coming from ecommerce? By knowing the answers to these questions as you are getting started, you’ll have a better idea as to which paths to take along the way.
If you need help with your online signage sales, create a strategic alliance by partnering with us here at SignWorld. Since we’ve helped many sign shop owners succeed over the years, we can do the same for you and your business.