Electronic message centers (EMCs) are one of the most cost-effective marketing mediums for small, medium, and large-sized businesses. Today’s post addresses 3 common misconceptions about EMCs.
No. Some have expressed concerns about the amount of energy that electronic signs consume, but these claims are largely unfounded.
Modern EMCs use light-emitting diode (LED) technology, which is one of the most energy-efficient lighting options available, according to the US Department of Energy.
Furthermore, EMC efficiency gains continue to improve year after year. According to the International Sign Association, EMC manufacturers report efficiency gains of more than 80% over the last five-year period alone. Who knows what the future will hold, but EMCs are presently one of the most energy-efficient options on the market, and one that SignWorld partners are proud to carry.
No. Most concerns regarding EMC aesthetics stem from simple misunderstandings.
For instance, according to the International Sign Association, some worry that EMC signs will make communities as gaudy as the Las Vegas strip. However, these comparisons fail to consider set back requirements, spacing limitations, height restrictions, and brightness standards that EMCs must meet—and which do not apply to those towering 200-foot Las Vegas eyesores.
Contrary to their negative associations with manually-changeable reader boards—the low-tech ancestors to EMC technology, typified by mismatched letters, bland fonts, and ugly frontage—electronic message centers actually add value to local aesthetics.
EMCs are also sometimes confused for multi-tenant panel signs, which can be found in crowded shopping centers and plazas across the country. According to the International Sign Association, these panel signs are often crowded with tenant names to the point where they’re “functionality invisible to the motoring public.” In fact, EMCs are far superior alternatives, giving tenants the visibility they need and replacing “functionally invisible” signage with eye-grabbing digital displays, all without taking up a single iota of additional square footage.
[sc_fs_faq html=”true” headline=”h2″ img=”” question=”Do Electronic Message Centers Create Sign-code Headaches?” img_alt=”” css_class=”ct-faq”] According to the ISA, some people avoid EMCs altogether “out of fear that some extra-judicial programming will take place after an EMC is permitted and operational.” [/sc_fs_faq]
While it’s true that local sign codes often include provisions regulating the installation and operation of EMCs, that’s true of almost any sign type. Does that mean you should give up signage altogether? No, of course not—you just need a little guidance.
All SignWorld partners are experts in EMC ordinances, and we apply that expertise every step of the way, keeping your EMCs compliant from design to installation and beyond.
The SignWorld business alliance consists of more than 330 sign partners across the country. Visit the SignWorld business alliance website or call 888-765-7446 for help finding SignWorld partners in your area.